Strategy grounded in operating experience.

We help organizations solve complex challenges in policy, partnerships, and communications.

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Years of executive leadership

Continents of work experience

Connected practice areas

Active roles & affiliations

Why us

Most advice arrives too far from the work.

We work the other way around. Every engagement is led by someone who has actually built the thing.

3 practices

Strategy

We do the research, set the strategy, build relationships, and deliver results.

Strategic Research · Business Development · NGO & ENGO Support

Strategic Research

Deep-dive analysis, policy research, stakeholder mapping, and competitive intelligence to inform critical decisions across advocacy and corporate strategy.

Business Development

Partnership development, market-entry strategy, government relations, and stakeholder engagement that drives growth and organizational alignment.

NGO & ENGO Support

This is the work we are built for. Environmental non-profits are underserved by an industry that mostly sells to the other side of the table. We bring senior operating capability to the organizations doing the protecting: coalition building, regulatory and political monitoring, and communications disciplined enough to put one argument in front of decision-makers instead of a dozen.

3 practices

Delivery

The connective tissue between strategy and execution.

Program Management · Executive Support · AI Adoption & Automation

Program Management

The connective tissue between strategy and execution. We scope, sequence, and steer complex, multi-stakeholder programs from kickoff to delivery, on time and on scope.

Executive Support

High-level support for senior leaders and their organizations, coordinating logistics, events, and day-to-day business affairs across time zones so executives can stay focused on the decisions that matter most.

AI Adoption & Automation

Most organizations don't have an AI problem. They have a workflow problem that AI can solve. We find where time is lost, then build practical systems around it: monitoring and research automation, drafting and briefing workflows, and knowledge bases that actually get used. We train your team to run them. No hype, no rip-and-replace. Measurable hours back.

1 practice

Voice

A clear, credible voice.

Digital & Communications

Websites, brand creation and management, social and content strategy, presentation design, and communications planning that give mission-driven organizations a clear, credible voice.

Selected work

Proof, not promises

Campaigns

BC Conservative Tri-Cities campaigns: voter ID and field operations

Ran voter ID and field operations for three campaigns in the 2026 BC general election; two flipped NDP-held seats.

Read the case Policy & Advocacy

Wild First: holding the line on the 2029 open-net pen ban

A coalition that moves together, on one evidence base, with the capacity to answer a federal development in days rather than weeks.

Read the case Live Entertainment

Live Nation: global touring & emerging-markets development

Built the Dubai-based regional business from the ground up and expanded into Africa, India, Turkey, and Israel.

Read the case Technology

Unity: scaling the Metaverse & Digital Twin

Delivered complex programs on time and on scope, drove meaningful revenue growth, and secured a flagship Metaverse partnership with Insomniac (Live Nation).

Read the case Technology

Finger Food Advanced Technology Group

Won and delivered advanced-technology and robotics programs for global brands including Electronic Arts and SoftBank Robotics, building new lines of business at the intersection of software, hardware, and immersive experience.

Read the case

Dubai and Abu Dhabi

Built the Dubai-based regional business from the ground up. The Abu Dhabi Formula 1 post-race concert series (eight years running).

Read the Live Nation case

Premium build services

We build your brand and a website with a part your own team keeps current: members, applications, events, whatever people ask you for every day.

For new organizations

Launch

For an organization, campaign, or venture that has a mission and no identity yet. We build the brand from zero and put it in front of the people it needs to reach.

Strategy, led by a partner

Discovery with your leadership
Audience and stakeholder mapping
Positioning and core message
Launch communications plan

Design and build

Name review and identity system
Logo, type, and colour
Website your team can edit
A members list, a catalogue or a calendar your team updates itself, from one place.
Launch assets for social and press

Start Launch Watch one in use

For established organizations

Relaunch

For an organization whose work has outgrown how it looks and sounds. We find what should change, what should stay, and carry the change through every channel.

Strategy, led by a partner

Brand and communications audit
Stakeholder interviews
The case for change, for your board
Rollout program across channels

Design and build

Refreshed identity system
Website rebuild your team can edit
A members list, a catalogue or a calendar your team updates itself, from one place.
Templates for decks and documents
Transition of existing assets

Start Relaunch Watch one in use

Discovery

We learn the organization, the audience, and what is at stake.

Strategy

One position and one message, agreed before anything is designed.

Design and build

Identity and website, made with our partner design studio.

Launch

Rolled out on a plan, with your team able to run it after.

Strategy and program management are led by the partners. Identity, design, and website work is delivered with our partner design studio. You have one point of contact throughout.

Who you work with

Leadership team

Senior practitioners who lead engagements personally, start to finish.

Tyler's path

01 Where it started

Commercial pilot

He began his career as a commercial pilot.

Commercial Aviation Diploma, Okanagan University College

02 Two decades

Live entertainment

Producing arena shows and festivals in Vancouver before leading Live Nation's business across the Middle East, Africa, Europe, and the Mediterranean.

Managing Director of Live Nation Middle East

03 Then

Finger Food and Unity

Delivering advanced XR, robotics, and Digital Twin programs for global brands.

Head of Business Operations, Sports and Live Entertainment

04 Most recently

Campaign operations

Directed voter ID and field operations for three Conservative campaigns in the Tri-Cities in the 2026 BC general election.

Director of Voter ID and Operations, BC Conservative Tri-Cities Campaigns

05 Now

Wild First

Built and ran the coordination layer across the wild-salmon NGO and ENGO community.

Program Director, Wild First

Tyler Mervyn

Managing Director and Co-Founder

He began his career as a commercial pilot, then spent two decades in live entertainment, producing arena shows and festivals in Vancouver before leading Live Nation's business across the Middle East, Africa, Europe, and the Mediterranean.

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Tyler is Managing Director and Co-Founder of Mervyn Professional Services and a seasoned executive with 26 years at the intersection of live entertainment, technology, and strategy. He began his career as a commercial pilot, then spent two decades in live entertainment, producing arena shows and festivals in Vancouver before leading Live Nation's business across the Middle East, Africa, Europe, and the Mediterranean. Along the way he booked and programmed tours and festivals for artists including U2, Coldplay, Madonna, Metallica, Drake, Kanye West, and Bruno Mars. He later moved into technology leadership at Finger Food Advanced Technology Group and Unity Technologies, delivering advanced XR, robotics, and Digital Twin programs for global brands. In the 2026 BC general election, Tyler directed voter ID and field operations for three Conservative campaigns in the Tri-Cities, two of which flipped NDP-held seats.

Based in Kelowna, BC, Tyler brings deep expertise in strategic research, policy analysis, government relations, and cross-cultural stakeholder management.

Across every chapter, Tyler has built businesses in unfamiliar markets, led international business development and complex program delivery, and carried high-value partnerships from first contact to execution. In technology, the clients and partners he has led work for include Nintendo, Sony, Disney, Electronic Arts, Meta, and SoftBank Robotics. He pairs that breadth with a relationship-first instinct: earning trust quickly, reading each situation on its own terms, and tying day-to-day execution to long-term strategy.

AI and Cloud Strategy: Fundamentals

UBC Extended LearningCompleted June 2026

Verify credential

Claude 101

AnthropicCompleted July 2026

Verify credential

Claude Code 101

AnthropicCompleted July 2026

Licenses & Certifications

Commercial Aviation Diploma, Okanagan University College Private Pilot License Commercial Pilot License Multi-Engine Rating Instrument Rating Instructor Rating Float Rating PADI Open Water Diver Certification

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Lindsay Mervyn

Partner and Co-Founder

Lindsay is a trusted right hand to senior leaders, well-versed at supporting multiple high-profile executives across time zones.

Read bio

Lindsay is a trusted right hand to senior leaders, well-versed at supporting multiple high-profile executives across time zones and managing every aspect of their professional lives, so they can stay focused on the decisions that matter while the logistics, coordination, and day-to-day business affairs run seamlessly behind the scenes.

A Group Executive Assistant with experience across the technology, media, and hospitality sectors, she has supported senior leaders at Unity Technologies as Executive Assistant to the VP of Industry and the VP of Accelerate Solutions, and held roles at Finger Food Advanced Technology Group, ITP Media Group, and the 2010 Vancouver Winter Olympic Games. She brings discretion, precision, and deep financial-administration expertise to every engagement.

Expertise: executive support, operations management, project coordination, multi-stakeholder alignment, travel and event management, and financial administration.

Read resume

How we work, where we work, and who we have worked with

In their words

Tyler Mervyn gets the job done. Period. If his name is on it, it works.

Tony Pantages, President & CEO, Octaform

Read all 13 references

Tyler is the rare partner who does what he says and delivers it in full, no matter the project or the pressure. Honest, reliable, and genuinely trustworthy.

CR Catherine Runnals PresidentBrand Live

Tyler's exceptional relationship management, strategic acumen, and collaborative spirit make him an invaluable asset to any team.

SB Sven Boesen Director, Digital Twin StudioCapgemini

Tyler Mervyn gets the job done. Period. If his name is on it, it works.

TP Tony Pantages President & CEOOctaform

Tyler is a highly talented "swiss army knife" of a manager. He really understands the needs of customers and how to get the best out of development teams.

RW Roger Walkden Former Studio Head, Global Games & EntertainmentUnity

Tyler's candor and brand of authenticity is unmatched. He can build bridges with ease, and isn't afraid to roll up his sleeves to get the results he's looking for.

CS Charles Sanglimsuwan Vice President, Graphics & EngineeringUnity

Tyler's ability to analyze situations through a data-oriented lens ensures that decisions are not just well-informed but also pragmatic and effective.

CV Charles A. Villano III SVP, Business DevelopmentBlind Squirrel Games

Tyler has an exceptional ability to see what's possible before everyone else does. He's amazing at reading the room, assembling the right team, and turning ambitious ideas into successful outcomes.

MG Matt Grant Director, Digital Twin & Spatial ComputingKPMG

Tyler demonstrated exceptional skill in managing cross-functional partnerships and building strong relationships with developers.

PJ Penni Johnson Senior Client Partner, GamingUnity

Tyler's exceptional skill at cross-cultural coordination, business acumen, and relationship building, combined with flawless execution, makes him invaluable.

JV Jimmy Van Malleghem CEOAlto

Tyler brings a true producer mindset and level of execution to internal and client-facing projects.

CV Christian Vigeland Strategic PartnershipsAdobe Firefly Foundry

Tyler's greatest strength is people. He can walk into a room full of strangers and leave with a dozen new friends and three dinner invitations.

TM Tom Munro Director, Experience EngineeringCapgemini

What most impresses me is Tyler's uncanny ability to bring people together. Networking and connection are his superpowers.

KB Kyle Broome Partner & Director of MeaningfulnessCabin Resource Management

As an engineer, I naturally approach client-facing executives with a little bit of skepticism. But from the moment I met Tyler, I knew he was an integrity-driven, transparent, and ethical leader who I could trust and partner with.

CS Collin Sebastian Founder, En Verité AIFormerly SoftBank Robotics America

Let's talk

Get in touch

Tell us about your project. We typically respond within one business day.

Tyler Mervyn

Managing Director and Co-Founder

tyler@mervynpro.ca

Lindsay Mervyn

Partner and Co-Founder

lindsay@mervynpro.ca

Office operations@mervynpro.ca +1 250-765-0053

PO Box 2250
Kelowna, BC V1P 1V1
Canada

Every engagement is led personally by a partner. Where scope requires, we bring in a vetted network of specialist associates and partner firms, so you get senior judgment on the file and the right hands on the work. Brand, design, and website work is delivered with our partner design studio.

"If you're not living on the edge, you're taking up too much room." Glen Mervyn