Live Entertainment
Live Nation: global touring & emerging-markets development
Challenge
Stand up and scale Live Nation's live-entertainment business across some of the world's most demanding emerging markets, building audiences, infrastructure, and partnerships from the ground up.
Role & action
Managing Director of Live Nation Middle East and SVP of Talent for the Middle East, India, Africa, and Russia, later Pan-European arena touring. Led festival development, market expansion, and talent booking while navigating complex stakeholders, from royal families and national governments to regional promoters.
Outcome
Built the Dubai-based regional business from the ground up and expanded into Africa, India, Turkey, and Israel. Booked and produced marquee events including the Abu Dhabi Formula 1 post-race concert series (eight years running), the Meydan post-race concert series for the richest horse race in the world, Mariah Carey at the Pyramids of Giza, and Coldplay's New Year's Eve in Abu Dhabi. Delivered first Middle Eastern appearances for artists including Rihanna, Black Sabbath, Jay-Z, Eminem, Robbie Williams, Metallica, Drake, Depeche Mode, Prince, Madonna, and Bon Jovi, to name a few.